Marketing Specialist

Validity period: 03/05/2021 - 31/05/2021
Duty Station: Yerevan
Position: Marketing Specialist
Department / Branch: Marketing Department

FINCA Armenia is looking for a Marketing specialist, who will be coordinating the company’s traditional and digital marketing activities, as well as supporting the Head of Marketing Department in strategy development and execution.

JOB RESPONSIBILITIES:

  • Plan, implement, and analyze traditional and digital marketing and communication campaigns, coordinate PR campaigns and activities, prepare PR materials.
  • Manage corporate online resources (website, social media) and promote FINCA and its services through digital media.
  • Coordinate the development of traditional and digital creative content, including marketing collateral, audio and video materials, digital content, advertising copies and marketing texts, etc.
  • Ensure that all marketing activities are aligned with corporate brand identity and strategy, that the brand philosophy is reflected in everything we do as a company, and that brand guidelines and standards are duly followed.
  • Oversee the distribution of BTL materials through internal and external outlets; ensure their availability, up-to-dateness, consistency, and compliance with the brand strategy and corporate goals.
  • Conduct online and offline media monitoring and analysis, help to convert the findings into strategies and plans.
  • Ensure the compliance of corporate communication to all legal, regulatory, and other requirements applicable to FINCA operations.
  • Support the Head of Marketing Department in development and execution of marketing strategies and plans.
  • Follow market trends and developments to discover new opportunities and propose innovative ways to promote the company across its existing audience and beyond.
  • Perform other tasks as needed.

REQUIRED QUALIFICATIONS:

  • At least 1-2 years of relevant marketing experience is required, including experience with planning, implementing and analyzing digital marketing campaigns.
  • University degree in Marketing, Advertising, PR, Communications, Business or other related field.
  • Excellent command of Armenian and English, good knowledge of Russian; excellent writing skills will be an asset.
  • Knowledge of digital marketing and web analytics principles, tools (Facebook Ads, Google Ads, Google Analytics) and techniques
  • Good understanding of creative production process; experience in working with creatives (individuals and agencies), printing houses, and media will be a plus.
  • Proficiency in office software (MS Word, Excel, PowerPoint, Outlook); familiarity with graphic software (CorelDraw, Adobe Photoshop)
  • Strong analytic and critical thinking skills, attention to detail and accuracy.
  • Creativity and initiative.
  • Excellent interpersonal and communication skills.
  • Ability to prioritize, multitask, and work independently.

BENEFITS

  • Highly competitive salary
  • Bonuses (subject to company performance)
  • Health insurance
  • Rewards on the occasions of marriage and birth of children
  • Trainings
  • Teambuilding and corporate events
  • An opportunity to grow and develop in an internationally-minded environment

APPLICATION PROCEDURES:

If you meet the requirements above and are interested in the position announced, please e-mail your detailed CV to FINCA at career@finca.am. Please specify the subject line of your email as “Marketing Specialist – Name Surname”.