On September 1, 2014 FINCA presented bags with FINCA colors and logo to more than 2000 schoolchildren from over 100 schools of RA, among them secondary schools, special schools, boarding schools and orphanages granting festive mood to all of them. During the September 1 ceremony children were already wearing FINCA’s bags, while FINCA’s balloons were making the day brighter and happier.
Strongly believing that children are the driving engine of our country’s future it is already 5 years that in the scope of its “Careless Childhood” marketing campaign FINCA is organizing various surprises for first-grade schoolchildren making September 1 more memorable and festive for them.
With this beautiful surprise FINCA could organize an unexpected start for such an expected day. Holding their presents in their hands, children were sharing their dreams and promising to become worthy citizens of our country.